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For Immediate Release
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March 4, 2004
Westport, CT – How do companies like Honda, Sony, 3M and Johnson and Johnson turn out a steady steam of successful new products year after year while competitors struggle to keep up?
The answer is that these companies, consciously or not, employ a process that enable them to systematically search their environments for new-to-the-market product opportunities that leverage their unique capabilities.
In his new book, Strategic Product Innovation Pure and Simple: Creating New-To-The-Market Products That Breed Competitive Supremacy, author Michel Robert uncovers the methodologies used by successful innovators and codifies them into a practical repeatable process of new product innovation.
Called Strategic Product Innovation (SPI), this process enables companies to develop an ongoing stream of new product concepts, while “filtering” the concepts for Cost/Benefit Relationship, Strategic Fit, and Difficulty of Implementation. The result is a “hopper” full of new products with a high probability of success and a clear deployment plan.
SPI has been thoroughly validated, and used at hundreds of companies around the world. The book contains interviews with five CEOs of such companies.
Among their comments:
“We now have a process in place that helps us
turn our market knowledge into successful new products. SPI helped us bring
order to what most of us think of as chaos.”
David Hoover, Chairman, President and CEO
Ball Corporation
“We came up with an outstanding new product …
the DPI processes have helped us to get to products like this that are crucial
to our profitable growth objective.”
Benjamin Salzmann, CEO
ACUITY
“New products are the lifeblood of our company
… We put this process in place eighteen months ago, and now 30% of our sales
come from new products. We started with a goal of 30% in three years.
Obviously we blew that away. This has been very successful for us.”
Neil McDonough, President
FLEXcon
Michel Robert is the founding partner of Decision Processes International (DPI), a management consulting firm which has some 60 partners in 15 countries. He has written 14 books on the subject of strategic thinking and product innovation and has assisted clients such as Caterpillar, Pulte Homes, GATX and FedEx Custom Critical to develop corporate strategies that lead to competitive supremacy
DPI is a world leader in the development and facilitation of critical thinking processes, such as its renowned Strategic Thinking Process.
