e-Strategy Pure and Simple
Chapter One
Strategic Fuzziness ²: Page Eleven

The Internet Strategy Quotient

1. Do you have an overarching Business Strategy that guides Management decisions?

Yes [Score 10]

No [Score 0]

2. Do you have an Internet Strategy that is fully integrated and supports your Business Strategy?

Yes 10

No 0

3. Do you have an overall "blueprint", designed by your own people, which will determine where and how the Internet can best be applied in your organization?

Yes 10

No 0

4. Is your Internet strategy seamless across all functions of the business?

Totally 10

Partially 5

No linkage 0

5. Is Management on a "crusade" actively promoting your Internet strategy?

Yes 10

Sometimes 5

No 0

6. Do all your employees understand your Internet strategy and their role in it?

All do 10

Some do 5

None do 10

7. Are all your key suppliers tied into your internet strategy?

All are 10

Some are 5

None are 0

8. Are all your key customers tied into your Internet strategy?

All are 10

Some are 5

None are 0

9. Which stage are you into with the Internet?

Fully operational, transactional capability 10
Some on-line, off-the-shelf transactions 6
None-functional Web pages 2
No capability 0

10. Are your Internet capabilities fully integrated with your
traditional IT systems?

Fully 10

Partially 5

None 0

Total Score: ______