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e-Strategy Pure and Simple
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The Dilemma: Strategic Focus
The Internet features described above bring with them a major dilemma for the CEO of the enterprise which we call strategic focus. Strategic focus is brought to an enterprise through our Strategic Thinking Process which enables a CEO to determine the nature of the products it will offer, the nature of the customers it will pursue, the nature of the markets it will seek as well as those it will not. This profile becomes the target of the enterprise’s business strategy and gives the organization strategic direction and focus.
The Internet, with its intangibility and lack of understanding by most CEOs, can challenge and put into jeopardy the business strategy of an enterprise. The following matrix can illustrate this phenomenon.
CLEAR INTERNET STRATEGY |
FUZZY INTERNET STRATEGY |
CLEAR INTERNET STRATEGY |
FUZZY INTERNET STRATEGY |
Which quadrant are you in? Our experience from over twenty years of working with organizations all over this globe helping them formulate and deploy a business strategy, is that most organizations do not have a clear and explicit one. We suspect that the same is true of an Internet strategy. Which means that you have fuzziness squared !
To determine where your company falls on the above matrix, you may wish to answer another survey.
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