e-Strategy Pure and Simple
Chapter One
Strategic Fuzziness ²: Page Thirteen

Interpretation Of The Matrix

Depending where one locates himself on the matrix will demand a different management solution.

Fuzzy Business Strategy, Fuzzy Internet Strategy

This is fuzziness to the second power. Overlaying a fuzzy Internet strategy on top of an already fuzzy business strategy amplifies the ambiguity over direction, thoroughly confuses the employees and breeds decisions that will cause the organization to meander all over the map. To extract yourself from this situation, you will need both processes described in this book.

Fuzzy Business Strategy/ Clear Internet Strategy

This is almost an impossible position to be in since it is inconceivable to think that one can develop a coherent Internet strategy without a clear Business strategy to begin with.

Clear Business Strategy/ Fuzzy Internet Strategy

Experts who study the fusion of two elements will tell you that the stronger party eventually inherits the other party’s weakness and both parties are brought down to the lowest common denominator.To avoid this situation, you need a catalyst such as the e-Strategy Process described later in this book.

Clear Business Strategy/ Clear Internet Strategy

This is the best situation to be in. There are, as we noted earlier, very few companies in this privileged position.

In order to get to this position, however,requires disrobing the Internet e-nigma!

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