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e-Strategy Pure and Simple
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This is a key concern which is gaining in importance with more and more CEOs as they see an ever increasing number of dot.coms starting up, each targeting a different company or industry. Will I be next? And what can I do about it? There are three options available:
1. Either I do nothing and wait until someone from Silicon Valley or Seattle creates the killer.com model and I react to it after it enters my sandbox
2. I call in one of the preeminent consulting firms and pay a fortune for a generic solution that will, at best, be a "me-too"
3. Use my own people to develop our own proprietary killer.com model before anyone else does.
Our view is that the third option is the best. However, it requires two elements:
Any strategy, as stated earlier, must be oriented towards the future. Thus, the first phase of formulating a clear business strategy is to determine what the future environment will look like a few years down the road. Let's discuss now the elements that make up the future environment of any business.
The next chapter, "Back To The Future", will explain why it is crucial To develop a realistic view of your potential future business arena and how you can go about doing it.
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