Well established, dominant enterprises, or even an entire industry, can be 'killed" or seriously injured by a so-called "killer.com" newcomer because the new economy is conducive to such a phenomenon. As the new economy becomes more and more dependent on information, this shift lends itself perfectly to the Internet.

Since the Internet is primarily a transporter of information, the more the economy becomes dependent on information, the more disruptive the Internet will be on that business. This is why the companies most threatened by the Internet today are those whose product or service is mostly based on information. These include companies such as those in the banking industry, the insurance industry, the retailing industry and the stock brokerage industry.