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Read our Strategist magazine online weeks before publication!

Read more CEO interviews. Hear what your peers say about DPI's Processes.

Find out more about DPI's e-Strategy Process

View sample chapters of e-Strategy Pure and Simple.

Click here to read an interview with Heinrich Bossard, CEO & Julius Brun, Chief of Staff of the Bossard Group

What’s your e-Strategy Quotient? Take our e-Strategy Self Test.

To order e-Strategy Pure and Simple, call 1-800-336-7685.

DPI Literature
e-Strategy Pure and Simple

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Finally. A common sense, practical book that demystifies the Internet for business strategists.

e-Strategy Pure and Simple cuts through the hype and technical mumbo-jumbo. In plain business language, the authors have translated the amorphous concepts called the Internet into a set of concrete business capabilities.

Then it goes one major step further, delineating a proven critical thinking process - DPI's e-Strategy Process. This easy to grasp methodology will enable your management team - not teams of "techies" or outsiders - to develop an Internet strategy that integrates fully with your Business Strategy.

The e-Strategy Process has been thoroughly proven and validated in use with major companies around the world. In five frank interviews with senior executives at some of these enterprises, you will clearly see how the concepts described in this book have enabled management groups like yours to solve the strategic challenges posed by the Internet.

e-Strategy Pure and Simple demystifies the Internet by:

• Delineating the twelve e-nablers^TM - concrete descriptions of the Internet's basic capabilities and their strategic implications and uses.
• Raising your management's Internet Quotient.
• Creating a common language with which to communicate about the Internet's business applications.
• Describing a common sense logic process - the e-Strategy Process - that enables non-technical and technical managers alike to collaborate on an e-Strategy that supports the Business Strategy.

  Here is a sampling of what the users of DPI’s e-Strategy Process say in these detailed case studies:

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  "We knew we had to merge the Business Strategy and the e-Strategy together, and we believe we've done that...The DPI Process educated us, guided us along on how to make these changes and the steps to make them happen."

  —Joseph Greulich, Director of Technology FedEx Custom Critical

  "As we developed our Internet blueprint, we were able to merge all of our various disciplines and visions together into a real value chain of e-commerce."

  —Mark O'Brien, President and COO Pulte Corporation

  "For me this is strategically of the greatest importance: I now know how to protect my company from becoming obsolete in this new environment."

  — Heinrich Bossard, CEO Bossard Group

  "With DPI, what attracted us was the e-Strategy Process. They do not bring a solution, they bring you a process. This is our business and we know how it works. That's why we are best suited to get the answers."

  —Julius Brun, Chief of Staff Bossard Group

  "My goal in doing the process was to have a comfort level with what we were doing and the pace we are doing it at ... I like the fact that we would make that evaluation: it wasn't a techie coming in and telling us what could be. It was more of an approach of what should be, based on how we see the world."

  —Neil McDonough, President FLEXcon, Inc.