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DPI Literature
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Innovation, the creation of new products, customers and markets, is the lifeblood of every enterprise.
Why do companies such as 3M, Honda, and Rubbermaid turn out one successful product after another, while their competitors fall behind? Because their leaders understand that innovation is not a trait of personality or the result of bolts of lightning. It’s a learnable, repeatable process which these companies practice intuitively. DPI has codified this process and made it a proven tool available to any company in any industry. In this practical, easy-to-understand book, the Process of Strategic Product Innovation is described in detail.
Read Product Innovation Strategy Pure and Simple to learn how you can use changes in your business environment as the engine of innovation, creating a steady stream of new customers, products and markets. Published by McGraw-Hill.
You may order now from our online store, or dial
