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Read our Strategist magazine online weeks before publication! Learn more about Strategic Product Innovation in our books, videos, and periodicals. Read more quotes and testimonials. Is your strategy delivering supremacy over your competitors? Take a self-test. |
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Strategic Product Innovation
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See Also... |
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Strategic Thinking | |
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e-Strategy Process | |
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Decision Making | |
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New product innovation is a learnable, repeatable business process.
Why is it that some companies such as Sony and 3M always seem to be on the cutting edge of change, in fact create change, while others constantly struggle to catch up? New product creation is not mere chance, or random flashes of inspiration. These companies make it happen. Continuously.
Successful innovators, consciously or not, use a repeatable thinking process to manage change to their advantage. Systematically searching out new products, new markets and new customers. Evaluating them for risk and reward, feasibility, and fit with the corporate strategy. And implementing only when analysis shows a high probability of success.
This concept is the basis of DPI’s Process of Strategic Product Innovation. This process harnesses your key people’s understanding of changes taking place in your company’s markets and business environment. It directs that knowledge through a creative yet rational pathway to drive out opportunities for new-to-the-market product concepts—products that do not exist today and that leverage the company’s key strategic capabilities.
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"Using this process, we’ve developed several new businesses that have produced almost as much revenue as our core business... The DPI people have been fabulous. They take a low-key approach, help you make your own decisions and guide you through the process like a shepherd."
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The Process of Strategic Product Innovation is currently being used by major companies around the world to generate a steady stream of innovative new product and/or service concepts, and to identify opportunities for entirely new markets and customer groups. The future holds vast opportunities for growth, if you know how to use change to your advantage. Strategic Product Innovation. The key to continuous innovation in today’s rapidly changing world. To learn more about this process, read Strategic Product Innovation Pure & Simple. For more information, Contact DPI, fill out our Online Inquiry Form, or call us at 1-800-336-7685. |
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