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Strategic Thinking
Creating and Communicating
Corporate Strategy

	See Also...
		Strategic Product Innovation
		e-Strategy Process
		Decision Making

A clear, well-articulated strategy defines the corporate mission for those charged with carrying it out.

Unfortunately, in most companies the strategy resides solely in the head of the CEO or in a leather-bound report that sits on the shelf collecting dust. As management attempts to implement the strategy, the organization zigzags from event to event, lacking clear direction. The company loses momentum. Resources are wasted.

That is why DPI developed the Strategic Thinking Process. Strategic Thinking is not strategic planning. Traditional approaches to strategic planning produce complex reports that are often poorly understood and difficult to implement. Strategic Thinking is a living, breathing process which enables senior management to formulate a strategy together. To debate the key issues. Evaluate the internal and external environments the organization will face. Forge a meaningful strategic profile for the future of the company that all agree upon. And build an action plan to deploy the strategy effectively.

Participation in the Strategic Thinking Process enables senior managers to:

• Gain "ownership" of the strategy.
• Communicate the strategic direction to the troops.
• Allocate resources and evaluate opportunities according to a clear "strategic filter."
• Effectively deploy the strategy in a timely manner.
• The immediate result is a concise strategy that is clearly understood and supported by those who will make it happen. It also creates another, even more far-reaching effect—a management team that can think and act strategically every day.

"We owe a debt of gratitude to DPI. DPI had the right process at the right time for NorAm ... the result was that the stock price doubled from $5-3/8 to $11 in 15 months. Our earnings have gone up 30 to 40% a year now for the last three years."

—Milt Honea, President, CEO, NorAm Energy Corporation

Developed In Real-World
Corporate War Rooms

In corporate "war rooms" around the world, we worked closely with, and observed the thought processes of, skilled strategic thinkers - CEOs of successful major companies - to create the Strategic Thinking Process. We have invested more than twenty years in codifying and refining it through real-world implementation. Its effectiveness has been thoroughly proven in practice, through our work with hundreds of well-known companies such as 3M, Lucent Technologies, Castrol, Hartford Insurance, Union Pacific Resources, Visteon, Bekaert, Fagor, GATX, and Caterpillar, to name but a few. The process is powerful. The results real and measurable. And it is rapidly making traditional strategic planning obsolete.

To learn more about this process, read Strategic Thinking Pure and Simple, The Ultimate And Only Long-Term Competitive Advantage.

For more information, Contact DPI, fill out our Online Inquiry Form, or call us at 1-800-336-7685.

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